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Posts Tagged ‘community events’

Davis Regional Amazing Race

Grab some comfortable shoes and a team you can depend on! The first Davis Regional Amazing Race is coming to Statesville, NC! High Profile Marketing Solutions is proud to promote and coordinate all social media marketing for this year’s first event! Let’s give a little back story shall we? Has everyone seen The Amazing Race on CBS? Teams are paired together to compete against each other by completing tasks and challenges that can include crazy heights, eating bugs, bungee jumping, car crashes, deep-sea diving…anything imaginable that you can possibly get away with! Statesville is scaling it down to a one day event on August 12th starting at 8 am and ending between 5:30 and 8:30 pm ending at the Piedmont Healthcare Friday After Five Summer Concert in front of Mitchell Community College in Statesville.

Teams of 4 (no less than 3) will compete against each other for bragging rights and a team trophy that will change hands every year based on the winners! Each team that is signed up is currently being promoted on the Greater Statesville Chamber of Commerce facebook fan page! The team with the most “likes” on their team picture will win time subtracted from the overall time for the day. Even if a team reaches the finish line first doesn’t mean they will be the winners…votes and rules will have a lot to do with who wins and who comes up short! Participate this year by sponsoring or having your own team! 

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Don’t Make Your Customers Feel Like A Number

Early on its important to set goals for your business’s social media accounts. I think one of the worst things you can do is check your fan page numbers to see if they’re climbing. When you start your social media presence you shouldn’t be focused on suggesting people to like your sites. This is a crucial period to build your platform so that you’re customers aren’t flooded with emails and requests to like a Facebook, Twitter or Youtube account that’s blank. Think out your social media strategy.  I’ve listed a few tips on making sure you’re customers don’t feel like numbers….and actually feel like a customer you care about.

  1. Create your social media platform and  connect all forums.
  2. Fill out all information sections and tabs linking information to your website and other social media sites.
  3. Upload photos of your business, your staff and your products if possible.
  4. Set up a plan to let all of your existing clients/customers know that you have a social media presence. If you have emails you can create a professional account and then import those contacts to then advise that there is a social media site you’d like them to follow you on.
  5. Make the environment fun and safe for all followers.  Create a commitment to the social community about post quality and return comments within a reasonable period of time.
  6. Once you have created a safe, branded, complete social media presence then you can start using it as a huge marketing/advertising tool for your business.
  7. I would stay away from contests that focus on numbers, for example…”Be the 1,000th fan and you win a prize!”…That doesn’t really work for most fans because it seems like you don’t really care about anything but the number.  Instead I would focus on doing charity fundraisers like “During the month of blank we will donate $5 per customer to a charity. Please “like” our fan page and write a local charity on our wall!” It gets fans involved and you’re giving back to charity so people are happy to like your accounts.
  8. Make sure you reward your fans for following you and following the rules for all your contests. Give away a gas card or movie tickets… something that’s not expensive for you but is still really nice to do for your fans.
  9. Let your fans/followers see that people are interacting with you. Take photos and shoot videos of as much as you can so your followers can visualize your commitment to them.
  10. Ok now you’ve become “likeable” but you’ve got to market your brand effectively. This is a great time to start educating them on your products and you as a business. Then you can use those same contests and gear them more towards selling a product or getting their business. Afterall that was the whole point of having your business on social media sites. You have to translate the “likes”, “follows”, and “tweets” into revenue. And now that your fans feel like part of the family and not like a number then I’m sure they’re the right kind of audience for you and your business.

Social Media Superpowers

I am no Wonder Woman when it comes to social media marketing. I post what I like, what I think is newsworthy, and ultimately what I think will help give you insight into growing a successful social media platform for your business. There are always questions about what sites are hot or trending right now. A few automatically come to mind like Facebook, Twitter, LinkedIn, YouTube and Foursquare. Is there more out there? Of course there is…but do you need to be on every single social media site just because everyone else is? I’d say no…didn’t your mother ever ask you “If everyone decided to jump off a cliff would you jump with them?” You need to make the decisions for your business that make sense. Understand your audience and find out where they are. You can also decide what platforms to choose based on the direction you want your company to travel in. Let’s say you’re an insurance agent and you want to attract some big commercial clients….where would you start? Well they’re businessmen/businesswomen so of course sending them business or helping them grow would be a friendly and extremely acceptable way of getting in their good graces. But how would you send them business? Simply sending referrals isn’t going to be enough…you need to think bigger! Think outside of the box. Offer them something no one else can, knows how to, or is even willing to do for another company.

Let’s Be Partners

Teaming up with another business to host events or giveaways is an awesome way of attracting business and having fun with your potential clients! Call it Partner Spotlight or something catchy that draws in other businesses. Pick one a month or one a week to partner with to spotlight their business, entertain, have door prizes, etc. If you were trying to get their business wouldn’t you jump at the chance to take them to lunch or dinner to get to know them? Well here’s a better opportunity to get to know them and help them grow.

How Do We Use Social Media To Promote It? What Would It Look Like?

There’s no need to re-create the wheel. Go talk to your local chamber of commerce and pick out some clients that you think you could help grow and would love to have their business. Give them a call or stop by welcoming them to the community and to the chamber of commerce and ask about their business. Ask what they do and how they impact the community. Ask if they have a website or social media site that you can send traffic to. Sometimes you can come right out and say “I’d love to help you grow your business! How do you feel about partnering together to host some events and attract new business for both of us?” I always say honesty is the best policy so don’t waste time beating around the bush.  The normal reaction after telling someone you want to help them grow their business is usually “That’s awesome! I’d love to! What can we do to make it work?” So hit the ground running with actual ideas and plans that way the client knows you’re serious! Create events on Facebook, send out tweets from the event, post photos on all social media sites, record video promotions before and after the events. It’s really a simple process as long as you don’t let yourself get caught up in all the “tools”. You can make these marketing attempts…so the next time your mother asks you “If everyone jumps off a cliff are you going to jump too?” you can say you have a plan…you can say you have a safety net.

 

Since When Did My Busy Work Become Actual Work?

I noticed today that my schedule is becoming busier and busier. No longer allowing anytime for busy work moments in my life. Isn’t that a good thing? Well after giving it some thought I’ve decided that every person needs a good amount of busy work in their professional life to give them a break from the mentally tedious work they do the rest of the day. You may be wondering ‘What is busy work?’…..well busy work for me is neatly organizing files, cleaning out my email, marking off my daily planner, and making non-immediate notes for meetings later in the week. Everything I consider busy work does need to be completed, but it’s not an urgent task.

I find myself recently throwing the busy work onto the urgent task load and wonder how I let that happen. It all goes back to my blog yesterday about knowing things about yourself that aren’t going to change. I’m a pleaser, a giver, a ‘yes’ person. So I willingly volunteer for every community event I can get my hands on, say yes to meetings without enough time to give myself a ‘breather’, and no matter how much I know I need to stop saying ‘yes’ to everyone…somehow saying ‘no’ doesn’t sound right either.  I think this is the source for the lack of busy work time in my life.

I was having a skype conversation today with a friend who I often blow off steam to and unload all my problems. By the way I’m super thankful to that friend for listening to me no matter how annoying and random my thoughts sound. So my skype friend tells me that I need to teach people how to communicate with me. Well first of all I didn’t follow the other females in my family and become a teacher because I’m not very good at it or at least I don’t think I am. So I’m stuck here agreeing with my friend but have no earthly idea how to change my DNA.

I’m trying to practice a few lines to see how it sounds. Instead of saying no I’m trying to say ‘I can’t right now, but I’ll be happy to schedule that for….or…. I’m really booked up and I’d love to help you how about if we move it to…..’ these are actually helping me. I’ve used them a few times today and feel quite proud of myself. In the marketing world I’m surrounded by events I want to appear at, people I want to work with and charities I want to help. But if I’ve learned anything from this world of marketing its that I can’t do it all. I can’t say yes to it all. So my fellow bloggers tell me how you say no, tell me how you balance.

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