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Posts Tagged ‘events’

Feeling Like A Misfit Toy

Well Halloween is over and I ate too much candy and had a wonderful time playing a police officer. My 25th birthday has come and I received a wonderful gift from Mother Nature….2 gray hairs on my birthday! Thanks for that! Thanksgiving was warm and wonderful with family that only comes to town once a year for the best food ever. And finally we begin this countdown to Christmas. The Christmas tree is up at my house and was on Black Friday. Instead of standing in lines like a cranky zombie about to bite someone’s head off for a computer or tv I spent the day at home being lazy and slowly decorating the house for Christmas. I must say it was completely enjoyable and much needed after all the events that this holiday season has brought.

This countdown to Christmas always brings canned food drives, toy drives, angel trees, company Christmas parties, caroling, carriage rides, plays, driving through miles of traffic to see houses decorated for the season….and also leaves me feeling like a misfit toy. It’s an odd comparison I guess considering the fact that I wasn’t bullied onto an island with toys that don’t work or work incorrectly. But it does feel that way sometimes when I focus more on making magical moments for others instead of enjoying them for myself. I have definitely found a new respect for the people who work behind the scenes to light the tree in New York and also all the caterers who spend hours laboring over the perfect seasonal meals just to bring everyone a little more Christmas cheer.

This year I’d like to focus on taking some time out for myself to enjoy this magical season with the rest of the gang. Reflect on what gifts I have been given throughout the year, not just the ones wrapped in paper or hidden in big bags. I want to focus on my home, my husband, and my little family. I’d like to actually watch a movie without checking my email on my phone. I know I’ve worked myself into this routine of being everything for everyone but sometimes I have to be something to myself and to the ones I love. Not just leftovers.

Do you ever work yourself into those holes? Work yourself into constantly smiling and being happy because it’s the right thing to do for others? The holidays are always crazy for me and always bring up moments of personal reflection. Moments when I ask myself…”Why did I say yes to all these events?” I say yes to these events because they are for the betterment of others and the community. I feel selfish for not giving my time to everything I can. At some point I will find better balance to my madness and maybe not feel quite so much like a misfit.

This post is dedicated to every misfit out there who dedicates their time to others and never to themselves!

Marketing For Annual Events

For the past several years I have been involved in marketing for Relay For Life of Statesville, Carolina Balloonfest, Tee Off For Teachers Golf Tournament, The Davis Regional Amazing Race, etc. What I have found to be the most effective is to build awareness all year-long so that your followers and fans have a vested interest in your charity, organization and event overall. They don’t have to be posts about the event itself all year-long but can be more seasonal, social and interactive. For example you might want to post content about the fact that Halloween is Monday and ask people what their plans are. The point of this post and main message is that you can effectively grow a large following and keep them active for an event that takes place one time every year without losing ground, energy and momentum. Some ways to achieve this are:

  • Be mission oriented but understand that everyone is not going to have the same amount of passion so try not to overwhelm your followers.
  • Care about your followers, fans and friends
  • Share ways that they can help you event, charity or organization all year-long that will build towards the event and build their excitement about how well the event goes.
  • Be a person, share stories, photos, and experiences with your fans
Those simple steps will help you build a better relationship with your fans and help the events grow larger and retain followers long after the event has taken place.

Social Media Superpowers

I am no Wonder Woman when it comes to social media marketing. I post what I like, what I think is newsworthy, and ultimately what I think will help give you insight into growing a successful social media platform for your business. There are always questions about what sites are hot or trending right now. A few automatically come to mind like Facebook, Twitter, LinkedIn, YouTube and Foursquare. Is there more out there? Of course there is…but do you need to be on every single social media site just because everyone else is? I’d say no…didn’t your mother ever ask you “If everyone decided to jump off a cliff would you jump with them?” You need to make the decisions for your business that make sense. Understand your audience and find out where they are. You can also decide what platforms to choose based on the direction you want your company to travel in. Let’s say you’re an insurance agent and you want to attract some big commercial clients….where would you start? Well they’re businessmen/businesswomen so of course sending them business or helping them grow would be a friendly and extremely acceptable way of getting in their good graces. But how would you send them business? Simply sending referrals isn’t going to be enough…you need to think bigger! Think outside of the box. Offer them something no one else can, knows how to, or is even willing to do for another company.

Let’s Be Partners

Teaming up with another business to host events or giveaways is an awesome way of attracting business and having fun with your potential clients! Call it Partner Spotlight or something catchy that draws in other businesses. Pick one a month or one a week to partner with to spotlight their business, entertain, have door prizes, etc. If you were trying to get their business wouldn’t you jump at the chance to take them to lunch or dinner to get to know them? Well here’s a better opportunity to get to know them and help them grow.

How Do We Use Social Media To Promote It? What Would It Look Like?

There’s no need to re-create the wheel. Go talk to your local chamber of commerce and pick out some clients that you think you could help grow and would love to have their business. Give them a call or stop by welcoming them to the community and to the chamber of commerce and ask about their business. Ask what they do and how they impact the community. Ask if they have a website or social media site that you can send traffic to. Sometimes you can come right out and say “I’d love to help you grow your business! How do you feel about partnering together to host some events and attract new business for both of us?” I always say honesty is the best policy so don’t waste time beating around the bush.  The normal reaction after telling someone you want to help them grow their business is usually “That’s awesome! I’d love to! What can we do to make it work?” So hit the ground running with actual ideas and plans that way the client knows you’re serious! Create events on Facebook, send out tweets from the event, post photos on all social media sites, record video promotions before and after the events. It’s really a simple process as long as you don’t let yourself get caught up in all the “tools”. You can make these marketing attempts…so the next time your mother asks you “If everyone jumps off a cliff are you going to jump too?” you can say you have a plan…you can say you have a safety net.

 

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