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New Year’s Resolutions

It’s the first work week of 2011 and I’m wondering how many of you out there made resolutions. Did you make resolutions to lose weight or become better organized? Did you make resolutions to increase your target market and increase your company’s profitability? It doesn’t matter how you answer those questions. It doesn’t matter what your resolution is at all. What matters is….do you have any idea how to accomplish them?

It’s great to have an idea or to realize that you need to fix something about your life personally and professionally. But you’re setting yourself up to fail and ultimately break that New Year’s resolution that you’ve been breaking every year since they came up with the tradition.

So….how do I plan to keep my resolutions in tact? How do I make strides to accomplish the ultimate goal and purpose of the resolution?

Those are easier questions than you think…remember to keep it simple. Don’t try to re-create the wheel. You need to understand and know certain things about yourself are never going to change.  Make sure that your resolution is reachable. For example, I will stop skipping meals when I get preoccupied. Ok that is a reachable resolution but I truly know that when I work on a project I get tunnel vision and lose track of everything else going on. So missing a meal or two happens all the time. I can’t change that about myself…it’s part of my DNA.

Take baby steps, if you made a resolution to get in shape or more physically fit then you need to gradually build up your stamina. Don’t force yourself to go to the gym for 2 or 3 hours a day every day of the week when you never went before.  Once again that will cause you to fail. Be gentle and easy on yourself. Start with something you can manage like 30 minutes on a treadmill twice a week. Then gradually work your way up to longer periods of time on the treadmill and more days in the week doing it.

You want to increase your sales and you decide you’re going to start a newsletter to provide more information to your clients, then don’t give up after 2 newsletters because you haven’t gotten any response or seen any increased traffic. You need to make sure your content is worth reading, it needs to be relevant. Needs to reflect something important to your clients. Find their sweet spot and engage it.

Whatever resolution you chose I’m sure you have a good reason for choosing it. So give that good reason a fighting chance and get focused in 2011.

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