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Posts Tagged ‘youtube’

Social Media Superpowers

I am no Wonder Woman when it comes to social media marketing. I post what I like, what I think is newsworthy, and ultimately what I think will help give you insight into growing a successful social media platform for your business. There are always questions about what sites are hot or trending right now. A few automatically come to mind like Facebook, Twitter, LinkedIn, YouTube and Foursquare. Is there more out there? Of course there is…but do you need to be on every single social media site just because everyone else is? I’d say no…didn’t your mother ever ask you “If everyone decided to jump off a cliff would you jump with them?” You need to make the decisions for your business that make sense. Understand your audience and find out where they are. You can also decide what platforms to choose based on the direction you want your company to travel in. Let’s say you’re an insurance agent and you want to attract some big commercial clients….where would you start? Well they’re businessmen/businesswomen so of course sending them business or helping them grow would be a friendly and extremely acceptable way of getting in their good graces. But how would you send them business? Simply sending referrals isn’t going to be enough…you need to think bigger! Think outside of the box. Offer them something no one else can, knows how to, or is even willing to do for another company.

Let’s Be Partners

Teaming up with another business to host events or giveaways is an awesome way of attracting business and having fun with your potential clients! Call it Partner Spotlight or something catchy that draws in other businesses. Pick one a month or one a week to partner with to spotlight their business, entertain, have door prizes, etc. If you were trying to get their business wouldn’t you jump at the chance to take them to lunch or dinner to get to know them? Well here’s a better opportunity to get to know them and help them grow.

How Do We Use Social Media To Promote It? What Would It Look Like?

There’s no need to re-create the wheel. Go talk to your local chamber of commerce and pick out some clients that you think you could help grow and would love to have their business. Give them a call or stop by welcoming them to the community and to the chamber of commerce and ask about their business. Ask what they do and how they impact the community. Ask if they have a website or social media site that you can send traffic to. Sometimes you can come right out and say “I’d love to help you grow your business! How do you feel about partnering together to host some events and attract new business for both of us?” I always say honesty is the best policy so don’t waste time beating around the bush.  The normal reaction after telling someone you want to help them grow their business is usually “That’s awesome! I’d love to! What can we do to make it work?” So hit the ground running with actual ideas and plans that way the client knows you’re serious! Create events on Facebook, send out tweets from the event, post photos on all social media sites, record video promotions before and after the events. It’s really a simple process as long as you don’t let yourself get caught up in all the “tools”. You can make these marketing attempts…so the next time your mother asks you “If everyone jumps off a cliff are you going to jump too?” you can say you have a plan…you can say you have a safety net.

 

The Impact “I Have A Dream” Has Made On Me

Today we celebrate Doctor Martin Luther King Jr for his courage and his bravery in the civil rights movement. He shared the same dream with so many Americans. To view the full text from his speech click here. I have posted the video of Dr King’s speech and his words throughout the day and have listened to his voice more today then I think I ever have. In school we usually focus on the fact that the schools are closed and we get a day off. Or the week of the holiday you spend your days in class learning about the civil rights movement and how it affected so many. What I would like to focus on is how did the words of “I have a dream” make you feel? Did you feel empowered? Did you feel like you could conquer any obstacle that stands in your way?

Listening to the words makes me feel grateful that I did not grow up in a time during such civil upset. The civil rights movement has come along way since the day of the speech. Of course the issue is not gone. Of course the issue is not completely finished. And I’m not certain at this point if it will be in my lifetime, but I’m proud that we are still moving forward in equality not just for races but also for sexes. So I will leave you with the video of Dr Martin Luther King Jr’s speech from 1963. Please share with me your thoughts  and your dreams below. I’m sure you will find that we have similar dreams, so let’s all work together in making them a reality!

Let’s Just Make A Community Video

On Sunday January 9th in Downtown Statesville, NC I had the privilege of organizing, choreographing, and filming a video with the help of many others. I want to thank the Greater Statesville Chamber of Commerce President David Bradley for voicing his interest in creating a video very similar to the Today Show’s viral video using the Black Eyed Peas song “I Gotta Feeling”. The original concept for the video was to focus on the Greater Statesville Chamber of Commerce with key spotlights of the video being Chamber employees, groups and members. However after several discussions the video transformed into a community wide project. Which meant shutting down streets, moving vehicles off the roads, and dissecting the song into sections that could be managed.

The streets were shut down for 3 hours on Sunday Jan 9th

The song was split into 7 sections and the 7 sections were managed, organized and choreographed by their section leaders. Section 1 was David Bradley president of the Greater Statesville Chamber of Commerce and his main focus was the beginning of the song moving from the Greater Statesville Chamber of Commerce to City Hall where section 2 and the section leader Nancy Davis took charge. Nancy Davis starts her section off with a handoff of paperwork from David Bradley to Mayor Costi Kutteh. He then lip-sings the words of the song and takes you on a tour of City Hall along with other people from the community. Once you open the front doors of City Hall you are welcomed with open arms into section 3 with its leaders Bailey Wiberg (daughter of Susie Wiberg), Cameron Bradley, and Brooke Bradley(both daughters of David Bradley). Section 3 focuses on the youth of Statesville’s community and gives you a taste of the young talent we have before us.

Section 2 led by Baily Wiberg, Cameron Bradley and Brooke Bradley

Section 4 leads you to the doors of 220 Cafe, a new restaurant in downtown Statesville. Here section leader Susie Wiberg of Iredell-Statesville Schools illustrates the storefronts in the city and has some amazing tumblers from Tilley’s Dance Academy and Tilley’s Too Gymnastics showing off their skills. Flipping straight into Section 5, which was my section (Ashley High of Bell & Howard Chevrolet Cadillac and High Profile Marketing Solutions).  Section 5 starts at the old court-house downtown with a soldier from Fort Dobbs! Fort Dobbs is such an important piece of Statesville and it had to be showcased! Our soldier sends you on a journey through the streets with more tumblers, a juggler, a dancer and fire straight from a hot air balloon! There’s a lot going on in section 5 so make sure you pay attention or you might miss something!

Greg from Fort Dobbs with section 5 leader Ashley High

Section 6 led by Cathy Morris of the Greater Statesville Chamber of Commerce takes you charging across the square into Groucho’s Deli where you dance through the doors and see all the patrons including Groucho himself!  Groucho leads you out the side door and into the square  for section 7 led by Denise Tilley Levan where you see the fabulous dancers from Tilley’s Dance Academy surrounded by all the people involved in making the video!

Tilleys Dance Academy in Section 7

Behind the scenes was a wonderful pairing of Billy “Buck” Blevins and Jill Gibson of Binder Chiropractic I had so much fun working with everyone on the project and hope you all enjoy the video as well when we show it at the Greater Statesville Chamber of Commerce Annual Meeting on January 25th. After the Annual meeting the video will be shared on youtube, facebook and the Greater Statesville Chamber of Commerce’s website for everyone to see!

That's a wrap! Thanks everyone!

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